Principles of Marketing / Philip Kotler and Gary Armstrong
Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful con…
- Edition
- 6th ed.
- ISBN/ISSN
- 0130980390
- Collation
- 716 pages : colour photographs ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT
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