Kotler on marketing edisi Bahasa Melayu / Philip Kotler

Edition

-

ISBN/ISSN

967522651X

Collation

358 pages. ; 23 cm

Series Title

-

Call Number

658.8 KOT

Kotler on marketing / Philip Kotler

"Bagaimana mencipta, menang dan mendominasi pasaran" - Prinsip pemasaran Kotler

Marketing essentials / Philip Kotler

Edition

-

ISBN/ISSN

0-13-557273-8

Collation

556 pages. ; 24 cm

Series Title

-

Call Number

658.8 KOT

Marketing management: analysis, planning, implementation, and control / Phili…

Edition

7th ed.

ISBN/ISSN

0135634792

Collation

737 pages. ill. ; 27 cm

Series Title

-

Call Number

658.8 KOT

Principles of Marketing / Philip Kotler and Gary Armstrong

Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful con…