APA Style

Kotler, Philip. (1984). Marketing essentials / Philip Kotler . New Jersey: Prentice Hall.

Chicago Style

Kotler, Philip. Marketing essentials / Philip Kotler. New Jersey: Prentice Hall, 1984. Text.

MLA Style

Kotler, Philip. Marketing essentials / Philip Kotler. New Jersey: Prentice Hall, 1984. Text.

Turabian Style

Kotler, Philip. Marketing essentials / Philip Kotler. New Jersey: Prentice Hall, 1984. Print.