APA Style
Cravens, David W., Lamb, Jr. Charles W.. (1990).
Strategic marketing management : cases and implications / David W. Craven and Charles W. Lamb, Jr. (Third Edition).
Boston:
The Irwin Series and Marketing.
Chicago Style
Cravens, David W., Lamb, Jr. Charles W..
Strategic marketing management : cases and implications / David W. Craven and Charles W. Lamb, Jr..
Third Edition
Boston:
The Irwin Series and Marketing,
1990.
Text.
MLA Style
Cravens, David W., Lamb, Jr. Charles W..
Strategic marketing management : cases and implications / David W. Craven and Charles W. Lamb, Jr..
Third Edition
Boston:
The Irwin Series and Marketing,
1990.
Text.
Turabian Style
Cravens, David W., Lamb, Jr. Charles W..
Strategic marketing management : cases and implications / David W. Craven and Charles W. Lamb, Jr..
Third Edition
Boston:
The Irwin Series and Marketing,
1990.
Print.