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cover
Marketing services : competing through quality / Leonard L. Berry, A. Parasur…
Berry, Leonard L., 1942Parasuraman, A.

Edition
-
ISBN/ISSN
0-02-903079-X
Collation
212 pages. ; 24.5 cm
Series Title
-
Call Number
658.8 BER

Edition
-
ISBN/ISSN
0-02-903079-X
Collation
212 pages. ; 24.5 cm
Series Title
-
Call Number
658.8 BER
cover
Practical marketing research / Jeffrey L. Pope
Pope, Jeffrey L.

Edition
-
ISBN/ISSN
0-8144-5651-0
Collation
296 pages ; 23 cm
Series Title
-
Call Number
658.83 POP

Edition
-
ISBN/ISSN
0-8144-5651-0
Collation
296 pages ; 23 cm
Series Title
-
Call Number
658.83 POP
cover
Marketing management / Philip Kotler
Philip Kotler

Edition
-
ISBN/ISSN
0-13-010980-0
Collation
904 pages ; 24 cm
Series Title
-
Call Number
658.8 KOT

Edition
-
ISBN/ISSN
0-13-010980-0
Collation
904 pages ; 24 cm
Series Title
-
Call Number
658.8 KOT
cover
Marketing management: analysis, planning, implementation, and control / Phili…
Kotler, Philip

Edition
7th ed.
ISBN/ISSN
0135634792
Collation
737 pages. ill. ; 27 cm
Series Title
-
Call Number
658.8 KOT

Edition
7th ed.
ISBN/ISSN
0135634792
Collation
737 pages. ill. ; 27 cm
Series Title
-
Call Number
658.8 KOT
cover
Kuasai pemasaran, rahsia menarik pelanggan / Azizan Osman, Aqif Azizan ; edit…
Azizan OsmanAqif AzizanSharina Nurzima Ahmad

Edition
-
ISBN/ISSN
9789671173541
Collation
141 pages ; 23 cm
Series Title
Siri Klinik Usahawan Dr Azizan Osman
Call Number
658.8 AZI

Edition
-
ISBN/ISSN
9789671173541
Collation
141 pages ; 23 cm
Series Title
Siri Klinik Usahawan Dr Azizan Osman
Call Number
658.8 AZI
cover
Asas pengurusan perniagaan / Jaafar Muhamad
Jaafar Muhamad

Edition
-
ISBN/ISSN
9789676527257
Collation
422 pages ; 24 cm
Series Title
-
Call Number
658 JAA

Edition
-
ISBN/ISSN
9789676527257
Collation
422 pages ; 24 cm
Series Title
-
Call Number
658 JAA
cover
Principles of Marketing / Philip Kotler and Gary Armstrong
Kotler, PhilipArmstrong, Gary

Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful con…

Edition
6th ed.
ISBN/ISSN
0130980390
Collation
716 pages : colour photographs ; 28 cm
Series Title
-
Call Number
658.8 KOT
cover
Consumer bahavior
Schiffman, Leon GKanuk, Leslie Lazar

Edition
5th ed.
ISBN/ISSN
013062190X
Collation
xiii, various pagings : illus. (some col.) ; 26 cm.
Series Title
-
Call Number
658.8342 SCH

Edition
5th ed.
ISBN/ISSN
013062190X
Collation
xiii, various pagings : illus. (some col.) ; 26 cm.
Series Title
-
Call Number
658.8342 SCH
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