Marketing services : competing through quality / Leonard L. Berry, A. Parasur…

Edition

-

ISBN/ISSN

0-02-903079-X

Collation

212 pages. ; 24.5 cm

Series Title

-

Call Number

658.8 BER

Practical marketing research / Jeffrey L. Pope

Edition

-

ISBN/ISSN

0-8144-5651-0

Collation

296 pages ; 23 cm

Series Title

-

Call Number

658.83 POP

Marketing management / Philip Kotler

Edition

-

ISBN/ISSN

0-13-010980-0

Collation

904 pages ; 24 cm

Series Title

-

Call Number

658.8 KOT

Marketing management: analysis, planning, implementation, and control / Phili…

Edition

7th ed.

ISBN/ISSN

0135634792

Collation

737 pages. ill. ; 27 cm

Series Title

-

Call Number

658.8 KOT

Kuasai pemasaran, rahsia menarik pelanggan / Azizan Osman, Aqif Azizan ; edit…

Edition

-

ISBN/ISSN

9789671173541

Collation

141 pages ; 23 cm

Series Title

Siri Klinik Usahawan Dr Azizan Osman

Call Number

658.8 AZI

Asas pengurusan perniagaan / Jaafar Muhamad

Edition

-

ISBN/ISSN

9789676527257

Collation

422 pages ; 24 cm

Series Title

-

Call Number

658 JAA

Principles of Marketing / Philip Kotler and Gary Armstrong

Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful con…

Consumer bahavior

Edition

5th ed.

ISBN/ISSN

013062190X

Collation

xiii, various pagings : illus. (some col.) ; 26 cm.

Series Title

-

Call Number

658.8342 SCH