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Strategic marketing management : cases and implications / David W. Craven and…
Cravens, David W.Lamb, Jr. Charles W.

Edition
Third Edition
ISBN/ISSN
025607898
Collation
739 pages. ; 24 cm
Series Title
-
Call Number
658.802 CRA

Edition
Third Edition
ISBN/ISSN
025607898
Collation
739 pages. ; 24 cm
Series Title
-
Call Number
658.802 CRA
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Kaedah penyelidikan : penggunaannya dalam pemasaran / J. Supranto ; pengubahs…
Supranto, J.Ismail RejabNik Rahimah Nik Yacob

Edition
-
ISBN/ISSN
-
Collation
254 pages. ; 21.5 cm
Series Title
-
Call Number
658.8 SUP

Edition
-
ISBN/ISSN
-
Collation
254 pages. ; 21.5 cm
Series Title
-
Call Number
658.8 SUP
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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, and Bruce J…
Stanton, William J.Etzel, Michael J.Walker, Bruce J.

Edition
-
ISBN/ISSN
0-07-060952-7
Collation
668 pages ; 25.5 cm
Series Title
-
Call Number
658.8 STA

Edition
-
ISBN/ISSN
0-07-060952-7
Collation
668 pages ; 25.5 cm
Series Title
-
Call Number
658.8 STA
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Directing the marketing effort / Ray L. Willsmer
Willsmer, Ray L.

Edition
-
ISBN/ISSN
0-286-62737-1
Collation
439 pages. ; 22.5 cm
Series Title
-
Call Number
658.8 WIL

Edition
-
ISBN/ISSN
0-286-62737-1
Collation
439 pages. ; 22.5 cm
Series Title
-
Call Number
658.8 WIL
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Marketing / Joel R. Evans, Barry Berman
Evans, Joel RBerman, Barry

Edition
-
ISBN/ISSN
0-02-334250-1
Collation
737 pages ; 25 cm
Series Title
-
Call Number
658.8 EVA

Edition
-
ISBN/ISSN
0-02-334250-1
Collation
737 pages ; 25 cm
Series Title
-
Call Number
658.8 EVA
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Kotler on marketing / Philip Kotler
Kotler, Philip

"Bagaimana mencipta, menang dan mendominasi pasaran" - Prinsip pemasaran Kotler

Edition
Edisi Bahasa Melayu
ISBN/ISSN
967522651X
Collation
358 pages. ill.; 23 cm
Series Title
-
Call Number
658.8 KOT
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Eksperimentasi bagi keputusan pemasaran / oleh Keith K. Cox dan Ben M. Enis ;…
Ismail RejabCox, Keith KohnEnis, Ben M.

Edition
-
ISBN/ISSN
-
Collation
148 pages. ill.; 22cm
Series Title
-
Call Number
658.83 COX

Edition
-
ISBN/ISSN
-
Collation
148 pages. ill.; 22cm
Series Title
-
Call Number
658.83 COX
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Pemasaran antarabangsa / Philip R. Cateora ; terjemahan Nazlifa Md. Ali
Cateora, Philip R.Nazlifa Md. Ali

Edition
-
ISBN/ISSN
983 62 1913 7
Collation
925 pages ; 24 cm
Series Title
-
Call Number
658.848 CAT

Edition
-
ISBN/ISSN
983 62 1913 7
Collation
925 pages ; 24 cm
Series Title
-
Call Number
658.848 CAT
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Marketing essentials / Philip Kotler
Kotler, Philip

Edition
-
ISBN/ISSN
0-13-557273-8
Collation
556 pages. ; 24 cm
Series Title
-
Call Number
658.8 KOT

Edition
-
ISBN/ISSN
0-13-557273-8
Collation
556 pages. ; 24 cm
Series Title
-
Call Number
658.8 KOT
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Marketing services : competing through quality / Leonard L. Berry, A. Parasur…
Berry, Leonard L., 1942Parasuraman, A.

Edition
-
ISBN/ISSN
0-02-903079-X
Collation
212 pages. ; 24.5 cm
Series Title
-
Call Number
658.8 BER

Edition
-
ISBN/ISSN
0-02-903079-X
Collation
212 pages. ; 24.5 cm
Series Title
-
Call Number
658.8 BER
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