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Principles of Marketing / Philip Kotler and Gary Armstrong

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Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

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Availability

D000090

Perpustakaan Al-Islah, Seksyen 7

Available

Detail Information

Series Title

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Call Number

658.8 KOT

Publisher

New Jersey : Prentice Hall., 1990

Collation

716 pages : colour photographs ; 28 cm

Language

English

ISBN/ISSN

0130980390

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

6th ed.

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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Other Information

Donated By

Azman Mohd Nazir

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